Google seems to like the animal theme - after Panda, we get Penguin as the new, sweeping update to the search algorithm. Not that they are done with Panda yet either - combining their love of animals with a love of numbered updates, Google released Panda 3.6 on April 27th.
As with all large-scale Google updates, the search world is up in arms. Claims of ruination echo through forums across the web. Examples of spam sites still ranking on Page 1 are trotted out as proof that the update is a failure. Internet marketers around the world are scrambling to understand the new algorithm and target their sites accordingly.
As a content provider, I have to admit that I am a bit mystified by all the hand-wringing. It seems clear to me that there is one simple way to avoid being penalized by Google: