Think about this, though – imagine you had a one on one meeting with your most important prospect. What would you say? What would you offer? Wouldn’t it be nice to be able to have that kind of face time? Here’s the reality – you do. Through your content.
Great content is hard work, which is why less honorable marketers try to find a way around it. You may be able to get a Google PageRank of 1 (at least temporarily) through black-hat or questionable methods. But without good content, it won’t matter. It’s like getting in the door of your best prospect but having nothing to show them. Content isn’t just about rank. In fact, its primary purpose is completely different – the primary purpose of all content is to engage your prospects and customers.